With great success comes great responsibility.
We believe that financial success is only achievable in the long term if the way we achieve that success – the way we do business – is sustainable. This includes how we treat our people; the culture we promote internally; how we live our values in all our business relationships; how we use the natural resources that we rely on; and the effects we have on the communities in which we operate. To ensure the sustainability and responsibility of our business, we continuously assess the impact that our products have on society, the environment and our economy.
Economies
Our primary aim is to create value for investors by continuously providing consumers with high quality products. This creates a series of benefits for economies - the success of our business creates a powerful engine for economic growth. Meanwhile, the Diageo Foundation has been set up to create positive long-term change, primarily in developing countries in Africa, Latin America, Asia and Eastern Europe. The Foundation provides funding, resources and expertise to assist with local projects.
Society
No one benefits when consumers misuse our products. That's why promoting responsible drinking is the right thing to do. We see it as key to the sustainability of our business. We also believe in investing in the communities in which we operate, supporting long-term, sustainable initiatives that bring positive change. In addition we have a commitment to empowering our own people by increasing their knowledge and capabilities. This in turn allows us to bring new opportunities and additional wealth to the communities in which we operate.
Environment
We want to produce each of the 3.5 billion litres of drinks we make every year sustainably. To do this we need to look at all stages of our value chain – sourcing raw materials carefully; using less energy and water; working with our packaging suppliers to use packaging with the smallest environmental footprint; managing and recycling the waste we produce; and delivering our products in the most efficient way possible. Once our product reaches our customers and consumers we are encouraging them to use it and dispose of the packaging responsibly.
Find out more
Read more about our Sustainability & Responsibility approach and achievements by going to our corporate website Diageo.com.
Celebrating responsibly
Diageo is proud to be a company whose purpose is 'celebrating life, every day, everywhere'. As the world's leading premium drinks business, this requires us to think especially deeply about our responsibilities to society and more broadly what it means to be a sustainable company. We are a leader within our industry in promoting responsible drinking worldwide. Find out how by going to our corporate website Diageo.com.